This week Chalet Ski announced not only the addition of some great client developments to make booking easier, but also February 2011 that they are to continue to expand their operation with 7 new sites being launched.
With a large portfolio of luxury boutique ski chalets the natural progression was into the lucrative luxury chalet market which they have confirmed they will be doing with Luxury Chalets. But they aren’t stopping here, recognising the growing family ski market, Chalet ski will also launch a Family Ski website (Ski Family) and a Ski In Ski Out site. (Ski In Ski Out). The family ski chalet site will be dedicated to chalets that provide a high level of services to family ski clients, including services such as in-house nanny care, children’s entertainment and children’s activities and general assistance. The Ski In Ski Out site will be dedicated to clients looking for true ski in ski out chalets that are next to the piste.
Chalet Ski’s expansion however does not stop here, and what has surprised many in the industry is Chalet Ski’s swift action and focus on capturing the high demand for peak week ski holiday with four dedicated sites for Christmas (Ski Christmas), New Year skiing (New Year Ski), half term (Ski Half Term) and Easter (Ski Easter). Set to go live during the ski half term holidays and with a dedicated availability for solely the dates applicable to each site, these peak week sites will negate the need to troll through several sites and various chalets to find the right one that fits skiers requirements and importantly is availabile.